CUSTOMERS’ CHOICE OF E-COMMERCE PLATFORMS OVER TRADITIONAL RETAIL SHOPS, WITH SPECIAL REFERENCE TO POLLACHI TALUK

The retail landscape in Pollachi Taluk is witnessing a transformative shift as consumers increasingly transition from conventional brick-and-mortar stores to digital marketplaces. This study examines the factors influencing customers’ choice of e-commerce platforms over traditional retail shops, focusing on a sample of 120 respondents. Utilizing primary data collected through structured questionnaires and convenience sampling, the…

UNDERSTANDING THE EFFECTIVENESS OF MOBILE BANKING SERVICES AMONG THE USERS IN POLLACHI TALUK

The digital banking landscape in Pollachi Taluk has undergone a significant transformation, driven by the proliferation of smartphones and government initiatives for financial inclusion. This study examines the effectiveness of mobile banking services by evaluating user awareness, perceptions, and satisfaction levels. Utilizing primary data collected from 120 respondents via a structured questionnaire and convenience sampling,…

A STUDY ON COSUMER PERCEPTION AND PREFERENCES TOWARDS ELECTRIC VEHICLES, WITH SPECIAL REFERENCE TO POLLACHI TALUK

The global automotive industry is currently navigating a significant transition toward sustainable mobility, driven by environmental concerns and the rising costs of conventional fuels. This study examines consumer perception and preferences toward electric vehicles (EVs), with a focused analysis on respondents in the Pollachi Taluk region. Utilizing a convenient sampling method, primary data was collected…

CUSTOMERS’ EXPERIENCE TOWARDS CASH VERSUS CASHLESS TRANSACTIONS IN RETAIL OUTLETS OF POLLACHI TALUK

The retail landscape in Pollachi Taluk is witnessing a significant transformation as traditional cash-based transactions intersect with rapidly evolving digital payment systems. This study explores customers’ experiences and preferences toward cash versus cashless transaction methods in local retail outlets. Utilizing a primary dataset of 120 respondents, the research employs a descriptive design to evaluate factors…

AI as a Learning Tool for Gen Z Learners in Line with Educational Reforms

The integration of Artificial Intelligence (AI) into education offers a transformative opportunity to enhance learning experiences for Generation Z (Gen Z) learners. This demographic, born into a digital age, is uniquely positioned to benefit from AI-driven personalized learning tools. Educational reforms across the globe emphasize student-centered approaches, critical thinking, and adaptive learning pathways, aligning closely…

Digital Governance as an Initiative for Managing and Developing the Indian Economy

Digital governance (DG) has emerged as the definitive framework for the structural transformation of the Indian economy in the 21st century. By integrating advanced Information and Communication Technologies (ICT) into the core of public administration, India has moved away from traditional, opaque bureaucratic models toward a transparent, data-driven “Digital Public Infrastructure” (DPI). This article provides…

Access of Rural People to Digital Financial Services and Government Initiatives to Strengthen Financial Inclusion

The rapid adoption of digital financial services has emerged as a key tool in promoting financial inclusion, particularly for rural populations in developing countries. Despite significant advancements in mobile technology and digital banking, rural areas still face numerous challenges in accessing and utilizing these services effectively. Government initiatives aimed at strengthening financial inclusion have played…

Cloud-Centric Business Transformation: An Empirical and Conceptual Analysis of SaaS-Driven Growth Models

The growing demand for digital innovation has increased the adoption of cloud computing and Software as a Service (SaaS) in modern businesses. Organizations are moving away from traditional IT systems and adopting cloud-based approaches to improve flexibility, scalability, and efficiency. This shift not only changes technology usage but also influences business processes, decision-making, and value…

Customers’ Attitude Towards AI Enabled Virtual Assistants Used in E-Commerce Portals

From intelligent chatbots and voice assistants to personalized product recommendations and fraud detection, AI enables e-commerce platforms to deliver seamless and efficient shopping experiences. The present study aimed to explore the customers’ attitude towards AI enabled virtual assistants used in e-commerce portals. A sample consisting of 110 respondents was drawn from the population in Coimbatore…

CUSTOMERS’ PREFERENCE TOWARDS SELECTED MILLET FOOD PRODUCTS, WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

Abstract : Millets offer numerous advantages to both consumers and farmers, while also benefiting the environment. As more individuals become aware of their nutritional benefits, millets are gaining popularity among health-conscious consumers. These grains are rich in dietary fiber, vitamins, minerals, and gluten-free proteins. They possess less glycaemic indices, bringing them as a good option…