AI-Enabled Transformation of Employee Engagement Strategies for Sustainable Marketing Performance
Artificial Intelligence is changing the way companies organize themselves and manage their staffing. Employee engagement is a crucial component to short- and long-term sustainable growth in today’s rapidly changing, innovative, and agile marketing environments. This chapter outlines the ways AI is utilized in relation to employee engagement strategies in marketing organizations. The following examples of…
Family Transitions and Social Risks in India The Role of Pradhan Mantri Jan Suraksha Schemes
Abstract India is witnessing significant shifts in family structures due to urbanization, migration, economic transformation, and cultural changes. Traditional joint families are giving way to nuclear and fragmented households, resulting in heightened social risks such as income insecurity, health vulnerabilities, accidental disability, and inadequate old-age support. The Pradhan Mantri Jan Suraksha Schemes (PMJS) including the…
A Study on the Role of GST in Advancing Digital Inclusion under Pradhan Mantri Jan Suraksha Schemes
Abstract Financial exclusion has long hindered equitable economic development in India, particularly among rural populations, informal workers, and marginalized communities. The introduction of the Goods and Services Tax (GST) marked a transformative shift toward formalization, transparency, and digitalization of the Indian economy. Simultaneously, the Government of India launched the Pradhan Mantri Jan Suraksha Yojana (PMJSY)…
Digital Access and Regulatory Compliance Pressures on Small Taxpayers: A Case from Pollachi
Digital transformation in tax administration has reshaped compliance systems across India, introducing online filing, e-invoicing, and real-time reporting under the Goods and Services Tax Network framework. While these reforms aim to enhance transparency and efficiency, their impact on small taxpayers varies significantly depending on local digital access and capacity. This study examines the relationship between…
Digital Inclusion and Compliance Burden of Small Taxpayers Under GST: An Empirical Study in Tamil Nadu
The implementation of the Goods and Services Tax (GST) in India marked a major transformation in indirect tax administration through digital governance. The establishment of the Goods and Services Tax Network (GSTN) introduced online registration, return filing, invoice reconciliation, and automated compliance systems. While GST has improved transparency and formalization of the economy, small taxpayers…