A STUDY ON AWARENESS, SATISFACTION AND OPERATIONAL CHALLENGES IN SUKANYA SAMRIDDHI ACCOUNTS
ABSTRACT: The Sukanya Samriddhi Yojana (SSY), launched by the Government of India, is a flagship savings scheme aimed at securing the financial future of the girl child. Despite the scheme’s growing popularity, little empirical research exists to evaluate the awareness, satisfaction, and challenges experienced by its account holders. This study aims to examine the level…
