FACTORS INFLUENCING CUSTOMERS’ ADOPTION AND USAGE OF UPI APPS, WITH SPECIAL REFERENCE TO POLLACHI TALUK
This study investigates the factors influencing customers’ adoption and usage of UPI (Unified Payments Interface) apps, with special reference to Pollachi Taluk. The primary objective is to understand how socio-economic variables and user perceptions affect the adoption of UPI applications. Data was collected from a sample of 120 respondents using the convenient sampling method. Key…
