A STUDY ON CHALLENGES FACED BY IT EMPLOYEES – WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
This study investigated stress and job satisfaction among IT employees working in Coimbatore City, with a focus on the impact of demographic variables such as age and years of experience in the IT industry. A questionnaire was administered to 150 IT professionals to assess their agreement with statements related to stress and job satisfaction. The…
ARTIFICIAL INTELLIGENCE IN MARKETING – AN OVERVIEW
Artificial Intelligence in Marketing is a quickly up-and-coming plain that is transforming the way businesses move toward their marketing plan. It involves the use of Artificial Intelligence (AI), Machine Learning (ML), and other highly developed technologies to automate and optimize various marketing processes. With the sudden increase of data and the increasing complication of customer…
AI IN SERVICE OF SOCIETY: IMPACT ON HEALTHCARE, EDUCATION, GOVERNANCE, AND PUBLIC INFRASTRUCTURE
Artificial Intelligence (AI) is rapidly transforming the foundational structures of society, offering unprecedented opportunities to enhance human well-being and institutional efficiency. This explores the multifaceted impact of AI in critical public domains healthcare, education, governance, and public infrastructure with a focus on its potential to drive equity, accessibility, and innovation. In healthcare, AI technologies enable…