- Books & Book ChaptersRemove filter
- Chatbots and voice assistantsRemove filter
- Chidambara Selvi, S.Remove filter
- Clear filters
Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management
Visalakshi, R.; Chidambara Selvi, S.
Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…
Export this page’s citations: RIS (Zotero, Mendeley, EndNote) BibTeX