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Raga Prabha, M.; Shumagapriya, S.
Artificial Intelligence (AI) has transitioned from a supporting digital tool into a primary driver of business transformation. Its ability to analyze large data sets, automate tasks, and generate creative outputs makes it a catalyst…

AI in Risk Management and Fraud Detection
Artificial Intelligence (AI) is transforming the way organizations identify, assess, and mitigate risks, while also revolutionizing fraud detection. Traditional risk management models often struggle with the speed, scale, and complexity of modern threats. AI,…

Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism
Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…
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