43 items

  1. The Influence of Artificial Intelligence on Business Innovation

    Raga Prabha, M.; Shumagapriya, S.

    2025Conference PaperConference PapersOpen access

    Artificial Intelligence (AI) has transitioned from a supporting digital tool into a primary driver of business transformation. Its ability to analyze large data sets, automate tasks, and generate creative outputs makes it a catalyst…

  2. AI in Risk Management and Fraud Detection

    Gomathi Devi, P.

    2025Book ChapterBooks & Book ChaptersOpen access

    Artificial Intelligence (AI) is transforming the way organizations identify, assess, and mitigate risks, while also revolutionizing fraud detection. Traditional risk management models often struggle with the speed, scale, and complexity of modern threats. AI,…

  3. Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism

    Chidambara Selvi, S.

    2025Conference PaperConference PapersOpen access

    Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…

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