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  1. Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism

    Chidambara Selvi, S.

    2025Conference PaperConference PapersOpen access

    Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…

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