| Retailers’ Perception towards Impact of Foreign Direct Investment (FDI) on Indian Retail Market Segments | Dr.N.Ponsabariraj | PSGR-Krishnammal-College-for-Women-Coimbatore-Tamil-Nadu.pdf |
| IMPACT OF RECENT DEVELOPMENTS IN REGULATION AND CONSUMER PROTECTION IN THE INSURANCE SECTOR | Dr.N.PONSABARIRAJ | RamakrishnaCollegeofArtsandScienceforWomenProceedingsOctober2029.pdf |
| FINANCING INNOVATION: VENTURE CAPITAL, INCUBATORS, AND GOVERNMENT MISSIONS IN INDIA | Dr.N.Ponsabariraj | NGM-College-IB-Department.pdf |
| AN EMPIRICAL STUDY ON CONSUMER TRUST AND PRIVACY CONCERNS IN VOICE-ACTIVATED DIGITAL MARKETING SYSTEMS | Dr.N.Ponsabariraj | JaiShivvasniPublicationBookChapter.pdf |
| Integrating Indian Knowledge Systems with Digital Circularity: A Sustainable Model for the Technology Sector | Dr.N.Ponsabariraj | Sankara-College-of-Science-and-Commerce-Coimbaotore.pdf |
| The Role of Emerging Technologies in Business Evolution | Dr.N.Ponsabariraj | The-Role-of-Emerging-Technologies-in-Business-Evolution.pdf |
| Adoption of Generative Ai Tools in Marketing and Customer Engagement: A Study on Indian Businesses | Dr.N.Ponsabariraj | Adoption-of-Generative-Ai-Tools-in-Marketing.pdf |
| Exploring The Role of Ai-Driven Smart Technologies in Enhancing In-Store Consumer Engagement | Dr.N.Ponsabariraj | Exploring-The-Role-of-Ai-Driven-Smart.pdf |
| Circular Economy Adoption Through Digital Transformation and Its Impact on Firm Performance in the Technology Sector | Dr.N.Ponsabariraj | 1.-NGM-CA-Chapter.pdf |
| ASSESSING THE IMPACT OF RECENT REGULATORY AND CONSUMER PROTECTION INITIATIVES IN THE INSURANCE INDUSTRY | Dr.N.Ponsabariraj | 2.-Rathinam-chapter_March.pdf |
| Insurance Sector Reforms and GST: Assessing the Impact of Regulatory and Consumer Protection Initiatives in India | Dr.N.Ponsabariraj | 3.-NGM-CA-Book-Chapter-1.pdf |
| Digital Payments and UPI Adoption under GST: Shaping India's Role in the Global Fintech Ecosystem | Dr.N.Ponsabariraj | 4.-NGM-CA-Book-Chapter-2.pdf |
| Teachers Attitudes Towards the Integration of Robotics in Higher Education in Coimbatore District | Dr.N.Ponsabariraj | 5.-Nehru-College-Chapter.pdf-Final.pdf |
| Digital Trust, Privacy Concerns, and Voice Commerce Adoption: A Governance Perspective on GST Reforms, Fiscal Federalism, and Inclusive Economic Growth | Dr.N.Ponsabariraj | 1.-NGM-BI-Book-Chapter.pdf |
| Assessing the Impact of Recent Regulatory and Consumer Protection Initiatives in the Insurance Industry | Dr.N.Ponsabariraj | 2.-Rathinam-book-chapter.pdf |
| Investigating the Influence of Artificial Intelligence and Educational Robotics on Faculty Teaching Practices in Higher Education Institutions of Coimbatore | Dr.N.Ponsabariraj | 3.-SNRTC-Chapter.pdf |
| Digital Payments and UPI: Shaping India's Role in the Global Fintech Ecosystem | Dr.N.Ponsabariraj | Dr.N.Ponsabariraj-Shankara-College.pdf |
| Empowering Salaried Women Through AI-Driven Financial Strategies | Dr.N.Sumathi | EMPOWERING-SALARIED-WOMEN-THROUGH-AI-DRIVEN-FINANCIAL-STRATEGIES-1.pdf |
| A Role of Financial Inclusion and Women Empowerment | Dr.N.Sumathi | Financial-Empowerment-Book-1.pdf |
| Ethics in public life: lessons from Gita | Dr.P. Archanaa | Archanaa-chapter1.pdf |
| Digital Transformation of MSMEs and Economic Stability | Dr.P. Archanaa | MA-NGP-Book-Chapter.pdf |
| Regional Disparities and Fiscal Equalization Under GST | Dr.P. Archanaa | MA-B-I-Book-Chapter_compressed.pdf |
| Block chain in Business: A powerful force driving change in commerce | Dr.P.Archanaa | Archanaa-chapter1-Block-chain.pdf |
| Impact of Digital Platforms and E-Commerce on Women-Led Enterprises | Dr.P.Archanaa | Archanaa-chapter3.pdf |
| Al Driven Startups - Measuring 9 Sustainability Impact: Kpis and SROI In Tourism Startups | Dr.P.Archanaa | Archanaa-Suguna-article.pdf |
