A Study on Awareness, Satisfaction and Operational Challenges in Sukanya Samriddhi Accounts

Abstract

The Sukanya Samriddhi Yojana (SSY), launched by the Government of India, is a flagship savings scheme aimed at securing the financial future of the girl child. Despite the scheme’s growing popularity, little empirical research exists to evaluate the awareness, satisfaction, and challenges experienced by its account holders. This study aims to examine the level of awareness among users, assess their satisfaction with SSA facilities, and identify operational problems faced. Reliability analysis using Cronbach’s Alpha confirmed strong internal consistency across awareness (α = 0.893), satisfaction (α = 0.900), and challenges (α = 0.823). Pearson’s correlation analysis showed a statistically significant negative relationship between awareness and satisfaction (r = -0.138, p = 0.019), while no significant correlation was found between awareness and challenges or between satisfaction and challenges. The findings highlight the need for balanced information dissemination and operational improvements to enhance user satisfaction and effectiveness of the scheme.