Author
Sathiya Bama, M. V.
Adoption of Generative AI Tools in Marketing and Customer Engagement: A Study on Indian Businesses
The rapid advancement of Generative Artificial Intelligence (GenAI) has significantly transformed marketing and customer engagement practices across businesses worldwide. In the Indian context, increasing digitalization, expanding e-commerce, and supportive government initiatives have accelerated the…
Perception About E-Bike Users in Coimbatore District
Sudha, P.; Sathiya Bama, M. V.
Sustainable transportation, environmental protection, fuel cost savings, consumer awareness, and E-bike adoption are increasingly important in today’s mobility landscape. In this context, the present study examines the level of awareness towards E-bikes among users…
A Study on the Relationship Between Consumer Perception and Willingness to Pay for Organic Products
The growing awareness of health and environmental sustainability has significantly increased the demand for organic products. This study examines the relationship between consumer perception and their willingness to pay (WTP) for organic products. It…
Challenges Faced by Tribal Women in Food and Nutritional Security -With Special Reference to Pollachi Taluk
Food and nutritional security is a fundamental human right and a prerequisite for achieving sustainable development. In India, tribal populations face unique challenges regarding food access and nutrition due to their socio-economic conditions. This…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
A Study on Customer Satisfaction Towards Samsung Mobiles
Vasundharadevi, S.; Sathiya Bama, M. V.
The company has a very advanced research and development department, which has helped it grow into one of the most innovative companies in the world. Samsung that Regarded as a global leader in the…
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