A Study on Account Holder’s Satisfaction towards Sukanya Samriddhi Account in Pollachi Taluk

Abstract

The Sukanya Samriddhi Account (SSA) is a government savings scheme aimed at ensuring the financial security of girl children. This study aims to examine the satisfaction levels of account holders under the Sukanya Samriddhi Account (SSA) scheme in Pollachi Taluk. The SSA, a governmentbacked small savings scheme targeted at the welfare of girl children, plays a vital role in financial inclusion and long-term savings. A sample of 290 respondents was selected using random sampling methods. The research investigates satisfaction in relation to account features, service delivery, and demographic variables. Statistical tools such as One-Way ANOVA were used to analyze whether satisfaction levels differ across qualification groups. The findings revealed a significant relationship between respondents’ qualification levels and their satisfaction with SSA services. The study concludes that awareness and understanding of the scheme influence satisfaction, and recommends that outreach efforts be improved, particularly for less qualified groups.