Sustainable Startups and their Eco – Innovation in Pollachi

Abstract

Sustainable startups are increasingly recognized as key drivers of environmental conservation and economic development. In recent years, the adoption of eco-friendly innovations has become essential for startups to achieve operational efficiency, market competitiveness, and social responsibility. This study aims to examine the eco-friendly ideas and innovations adopted by sustainable startups in Pollachi, the benefits they gain from these practices, and the factors influencing their adoption. A descriptive research design was employed, and data were collected from 150 startup owners and managers using a structured questionnaire. The study utilized descriptive statistics, ranking analysis, cross-tabulation, and Chi-square tests to analyze the data. The findings indicate that energy-efficient technologies, waste reduction practices, and renewable energy adoption are the most common eco-innovations, with significant benefits including cost reduction, improved brand image, and enhanced market competitiveness. The study also reveals a significant association between the type of startup and the eco-innovations adopted. The results provide valuable insights for policymakers, entrepreneurs, and researchers aiming to promote sustainable business practices in India.