| Social Media and Influencer Marketing Trends | Dr.B.Indira Priyadharshini | Rathinam-social-1.pdf |
| Social Media and Influencer Marketing Trends | Dr.B.Indira Priyadharshini | Rathinam-social-11.pdf |
| Customers’ Attitude Towards AI Enabled Virtual Assistants Used in E-Commerce Portals | Rajagopalan S and Dr R Shiddharthy | RG-and-RS-PRJ-Article.pdf |
| FACTORS INFLUENCING CUSTOMERS’ ADOPTION AND USAGE OF UPI APPS, WITH SPECIAL REFERENCE TO POLLACHI TALUK | Rajagopalan S and Dr M Umamaheswari | RG-Article-DC-II.pdf |
| APPLICATION OF COMPUTING TECHNOLOGIES IN THE RE-EXPLORATION OF INDIAN KNOWLEDGE SYSTEM FOR ENHANCING EDUCATIONAL QUALITY | Rajagopalan S and Dr R Shiddharthy | RG-Article.pdf |
| Access of Rural People to Digital Financial Services and Government Initiatives to Strengthen Financial Inclusion | Rajagopalan S and Dr R Shiddharthy | Rg-indira-ka-seminar-2026.pdf |
| Future Prospects of AI driven Human Resources Management | Rajagopalan S and Dr R Shiddharthy | Seminar-Proceedings-RG-and-RS.pdf |
