Subject
Digital Marketing
Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style
Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
The rapid advancement of digital technologies has significantly transformed the tourism industry by reshaping the way destinations are promoted, accessed, and experienced. Digital tourism utilizes platforms such as social media, mobile applications, and online…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style
Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
The rapid advancement of digital technologies has significantly transformed the tourism industry by reshaping the way destinations are promoted, accessed, and experienced. Digital tourism utilizes platforms such as social media, mobile applications, and online…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Impact of Naan Mudhalvan Schemes in Arts and Science College Students Placements in Tamilnadu-An Descriptive Study
Tamil Nadu Chief Minister M.K. Stalin has launched the Naan Mudhalvan scheme, aimed at providing free skill development training to 1 lakh unemployed youth in the state. The scheme has seen significant progress since…
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