Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
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