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The rapid growth of digital platforms has transformed the way consumer’s access products, services, and information. However, this digital shift has also led to new challenges, such as online fraud, misuse of personal data,…
Digital Shield: Technology for Transparency and Anti-Evasion
Raga Prabha, M.; Shanmugapriya, S.
In the contemporary digital economy, technology has been identified to be instrumental in fostering transparency and preventing financial irregularities. Technology-driven transparency and financial evasion measures involve the application of advanced digital technologies like Artificial…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Block chain in Business: A powerful force driving change in commerce
Blockchain technology is significantly reshaping modern business operations by offering improved clarity, security, and process efficiency. This research delves into the essential characteristics of blockchain and examines its transformative effects in industries such as…
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