Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
Digital Market Dominance: Emerging Trends and Business Implications
The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…
AI ana the Changing role of Teachers in Higher Education
Artificial Intelligence (AI) is increasingly transforming higher education by changing the way teaching, learning, assessment, research, and academic administration are carried out. AI-powered applications such as generative AI, intelligent tutoring systems, automated assessment tools,…
A Study on Students satisfaction towards the ethical use of AI tools among College students
Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in learning, research, assignments, and academic activities. The ethical use of these tools is essential to maintain academic integrity,…
Ethical Challenges in the use of AI among College Students
Artificial Intelligence (AI) tools have become an integral part of higher education by supporting students in learning, research, assignments, and academic activities. However, the increasing use of AI tools has also raised several ethical…
A Study on Students’ Attitude and Perceptions Towards the Ethical Use of Artificial Intelligence Tools in Higher Education With Special Reference to UG Commerce Students in Pollachi Taluk
Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in academic activities such as assignments, research, content writing, and exam preparation. This study aims to examine the attitudes…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Leveraging Artificial Intelligence in Supply Chain Management for Early Detection and Eradication of Lung Cancer
The integration of artificial intelligence (AI) into supply chain management (SCM) has revolutionized healthcare logistics, particularly in the early detection and eradication of lung cancer. AI-driven technologies such as machine learning (ML), deep learning,…
AI in Entrepreneurship: Opportunities and Challenges in Emerging Economies
Artificial Intelligence (AI) has emerged as a transformative driver of entrepreneurship in emerging economies. By reshaping business models, streamlining operations, and enabling innovative products and services, AI fosters an ecosystem where entrepreneurs can scale…
Using AI to Implement Distributed Practice on Learning: A Discussion on the Promises and Perils of This Approach
This paper provides guidance to adopt AI to easily implement distributed practice of learning as a teaching strategy that academicians can integrate into their teaching. The outcome of the process of studying extends beyond…
Impact of Naan Mudhalvan Schemes in Arts and Science College Students Placements in Tamilnadu-An Descriptive Study
Tamil Nadu Chief Minister M.K. Stalin has launched the Naan Mudhalvan scheme, aimed at providing free skill development training to 1 lakh unemployed youth in the state. The scheme has seen significant progress since…
AI Powered Education in 2047: Reshaping Learning and Skill Development for India’s Future
By 2047, AI-powered education is poised to become the cornerstone of India’s strategy for a developed, inclusive, and technologically advanced society. As India aims to become a global leader in innovation and economic growth,…
Emerging Technologies for Transforming Teaching and Learning
The landscape of education is undergoing a profound transformation due to the rapid advancement of Information and Communication Technologies (ICT). These emerging technologies have the potential to revolutionize teaching and learning methodologies, fostering more…
Artificial Intelligence and Its Socio-Economic Implications on Employment in Emerging Economics
The perspective of global value chain, this paper explores the correlation between AI and emerging market trade, and analyzes how AI technology affects the trade structure of emerging market countries and their changing position…
AI’s Impact on Entrepreneurship and Job Creation in India
Visalakshi, R.; Supriya, R.; Ashwin, A.
Artificial Intelligence (AI) has emerged as one of the most transformative technologies of the 21st century, profoundly reshaping the contours of entrepreneurship and job creation worldwide. In India, where a young demographic profile intersects…
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