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21. 

    A Study on Factors Influencing Brand Equity in Customer’s Buying Behavior Towards Washing Machines

    Visalakshi, R.; Tamilselvi, R.

    Journal ArticleJournal ArticlesOpen access

22. 

    Role of Brand Equity in Women’s Washing Machine Choices in Pollachi Taluk

    Visalakshi, R.; Tamilselvi, R.

    Journal ArticleJournal ArticlesOpen access

23. Green Logistics in Tourism

    Chidambara Selvi, S.; . Visalakshi, R.

    Journal ArticleJournal Articles

    ICSSR Sponsored National Seminar on Artificial Intelligence in Logistics and Supply Chain Management: Ethical Implications in Automation, Transparency & Sustainability

24. 

    23UBM3N1 – Intellectual Property Rights

    Question PaperQuestion PapersOpen access

25. 

    22UBM5S1 – Service Marketing

    Question PaperQuestion PapersOpen access

26. 22UBM5E1 – Industry 4.0

    Question PaperQuestion Papers

27. 

    22UBM513 – International Business and Export Management

    Question PaperQuestion PapersOpen access

28. 

    22UBM512 – Research Methods for Management

    Question PaperQuestion PapersOpen access

29. 

    22UBM511 – Entrepreneurship & Project Management

    Question PaperQuestion PapersOpen access

30. 

    23UBM3A1 – Mathematical Techniques-II

    Question PaperQuestion PapersOpen access

31. 

    23UBM307 – Mercantile Law

    Question PaperQuestion PapersOpen access

32. 

    23UBM306 – Marketing

    Question PaperQuestion PapersOpen access

33. 

    23UBM305 – Financial Management

    Question PaperQuestion PapersOpen access

34. 

    24UBM1A1 – Mathematicaltechniques-I

    Question PaperQuestion PapersOpen access

35. 

    24UBM102 – Business Communication

    Question PaperQuestion PapersOpen access

36. 

    24UBM101 – Principles of Business Management and Business Organization

    Question PaperQuestion PapersOpen access

37. 

    21UBM6E1 – Internet and E-Commerce & Information Security

    Question PaperQuestion PapersOpen access

38. 

    21UBM619 – Investment and Portfolio Management

    Question PaperQuestion PapersOpen access

39. 

    21UBM620 – Consumer Behaviour

    Question PaperQuestion PapersOpen access

40. 

    21UBM621 – Advertising and Sales Promotion

    Question PaperQuestion PapersOpen access

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