3 items

  1. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

  2. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

  3. Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi

    Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…

Export this page’s citations: RIS (Zotero, Mendeley, EndNote) BibTeX