The impact of Financial Technology on Tourist Expenditure Patterns
Financial Technology (FinTech) has become a powerful catalyst in transforming the global tourism landscape, fundamentally altering the way travelers plan, manage, and spend during their journeys. The rapid rise of digital financial solutions—including mobile…
Industry 5.0 and the Future of Sustainable Green Tourism
Industry 5.0 in tourism represents a paradigm shift where advanced technologies like AI, IoT, and block chain are integrated with human-centered sustainability practices to create a more eco-friendly and personalized travel experience. Unlike Industry…
AI-Driven Assistive Technologies Supporting Inclusive Education under NEP 2020: Opportunities, Challenges, and Future Directions
Visalakshi, R.; Chidambara Selvi, S.
Inclusive education has become a central objective of educational reforms worldwide, aiming to ensure equitable access to quality learning for students with diverse abilities, socio-economic backgrounds, and linguistic identities. In India, the National Education…
AI Based Adaptive Assessment supporting NEP 2020 Learning Reforms
The National Education Policy (NEP) 2020 emphasizes learner-centric pedagogy, competency-based education, and continuous formative assessment. Traditional assessment systems in India often fail to address learner diversity and inclusivity. Artificial Intelligence (AI)-based adaptive assessment systems…
Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management
Visalakshi, R.; Chidambara Selvi, S.
Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…
Digital Access and Regulatory Compliance Pressures on Small Taxpayers: A Case from Pollachi
Chidambara Selvi, S.; Swathi, P.
Digital transformation in tax administration has reshaped compliance systems across India, introducing online filing, e-invoicing, and real-time reporting under the Goods and Services Tax Network framework. While these reforms aim to enhance transparency and…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
The rapid advancement of digital technologies has significantly transformed the tourism industry by reshaping the way destinations are promoted, accessed, and experienced. Digital tourism utilizes platforms such as social media, mobile applications, and online…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
The rapid advancement of digital technologies has significantly transformed the tourism industry by reshaping the way destinations are promoted, accessed, and experienced. Digital tourism utilizes platforms such as social media, mobile applications, and online…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Strengthening India–Malaysia Economic Cooperation Through Digital Trade and Innovation
Visalakshi, R.; Chidambara Selvi, S.
India and Malaysia share a longstanding diplomatic and economic relationship, which has grown stronger over the years. As the world moves toward digital integration and smart economies, there is a growing need for both…
Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism
Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…
Digital Transformation and Women Entrepreneurship: A Study of Tenkasi’s Emerging Startup Ecosystem
The digital revolution is reshaping entrepreneurship across the globe, enabling marginalised groups, especially women, to participate more actively in business creation and growth. This study examines the emerging startup ecosystem of Tenkasi, Tamil Nadu,…
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