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1. 

   A Study on Factors Influencing Brand Equity in Customer’s Buying Behavior Towards Washing Machines

   Visalakshi, R.; Tamilselvi, R.

   Journal ArticleJournal ArticlesOpen access

2. 

   Role of Brand Equity in Women’s Washing Machine Choices in Pollachi Taluk

   Visalakshi, R.; Tamilselvi, R.

   Journal ArticleJournal ArticlesOpen access

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