35 items

  1. Awareness and Perception of Digital Transformation among Skill-Oriented Youth in Rural Areas: Evidence from E-Education and E-Payment Platforms

    Gayathri, M.; Vijaya Chithra, T.

    2026Journal ArticleJournal ArticlesOpen access

    Digital transformation has become a fundamental force reshaping economic, educational, and social systems worldwide. In developing economies such as India, the rapid expansion of digital infrastructure, increased smartphone penetration, and widespread internet accessibility have…

  2. Customer Awareness and Perception of Healthcare Services

    Gayathri, M.; Vijaya Chithra, T.

    2026Journal ArticleJournal ArticlesOpen access

    Healthcare services play a vital role in promoting the well-being and longevity of individuals. With rapid advancements in medical science and the integration of digital technologies, healthcare delivery has become more efficient and accessible.…

  3. Indulgencing the Moral and Ethical Dimensions of Bhagavad Gita in Human Actions – Philosophical Thoughts on Bhagavad Gita’s Dharma, Karma and Yogas

    Vijaya Chithra, T.

    2025Journal ArticleJournal ArticlesOpen access

  4. Empowerment of Women: Challenges and Opportunities in Rural Areas

    Gayathri, M.; Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  5. The Role of AI in Talent Acquisition: Opportunities and Challenges

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  6. Future Education Work for Artificial Intelligence

    Gayathri, M.; Vijaya Chithra, T.

    Journal ArticleJournal Articles

  7. Digital Strategy Best Practices for Sustainable Retail Growth

    Vijaya Chithra, T.

    Journal ArticleJournal Articles

  8. Awareness on Digital Health in Digital Transformation

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  9. Artificial Intelligence in Yoga Arena – An Overview

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  10. G20 Technological Transformation & Digital Public Infrastructure

    Gayathri, M.; Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  11. AI Driven in Marketing and Sales Arena & Leveraging it for Business Growth – An outline on it

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  12. An Overview on Bridging Education and Skills for Women‟s Leadership

    Vijaya Chithra, T.

    Conference PaperJournal Articles

  13. User’s Attitude Towards Metaversing E-Commerce – An Attitudinal View with Special Reference to Rural People

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  14. Consumer’s Preference on Metaversing E-Commerce with Special Reference to Pollachi Taluk

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  15. Artificial Intelligence in Customer Relationship Management

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  16. Role of Artificial Intelligence in Green Entrepreneurship – An Insight over Sustainable Development Goals

    Vijaya Chithra, T.

    Journal ArticleJournal Articles

  17. User Preference and Awareness on Digital Payment Systems with Special Reference to Digital India Programme

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  18. Digitalization’s Impact on Public with Special Reference to E-Governance – An Attitudinal Approach

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  19. Consumers’ Attitude on Television Advertising in the Internet Era

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

  20. Effects of Trusts on Television Advertising Format and Program Rating

    Vijaya Chithra, T.

    Journal ArticleJournal ArticlesOpen access

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