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Rajagopalan, S.; Shiddharthy, R.
From intelligent chatbots and voice assistants to personalized product recommendations and fraud detection, AI enables e-commerce platforms to deliver seamless and efficient shopping experiences. The present study aimed to explore the customers’ attitude towards…

Cloud-Centric Business Transformation: An Empirical and Conceptual Analysis of SaaS-Driven Growth Models
Shiddharthy, R.; Rajagopalan, S.
The growing demand for digital innovation has increased the adoption of cloud computing and Software as a Service (SaaS) in modern businesses. Organizations are moving away from traditional IT systems and adopting cloud-based approaches…













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