303 items

  1. AI as a Driver of Business Growth and Innovation

    Anitha, P.; Arthi, E.

    2025Conference PaperConference PapersOpen access

  2. The Influence of Artificial Intelligence on Business Innovation

    Raga Prabha, M.; Shumagapriya, S.

    2025Conference PaperConference PapersOpen access

    Artificial Intelligence (AI) has transitioned from a supporting digital tool into a primary driver of business transformation. Its ability to analyze large data sets, automate tasks, and generate creative outputs makes it a catalyst…

  3. Bharathiyarin Panmuga Sinthanaigal

    Dhivya, R.

    2025Conference PaperConference PapersOpen access

  4. Dynamic Mimic-based Moving Target Defense Mechanisms for Enhancing Security and Resilience in Mobile Ad Hoc Networks

    Sharmila, S.

    2025Conference PaperConference PapersOpen access

    Mobile Ad Hoc Networks (MANETs) become increasingly essential for applications requiring flexible, infrastructure-free communication, like military missions, disaster relief, and IoT installations. They are vulnerable to a wide variety of security threats, including routing…

  5. Bharathi Padaipil Panmuga Chinthanaigal

    Radhika Lakshmi, T.

    2025Conference PaperConference PapersOpen access

  6. Smart Marketing with AI: Predictive Consumer Insights for Promoting Tenkasi Tourism

    Chidambara Selvi, S.

    2025Conference PaperConference PapersOpen access

    Tourism marketing is undergoing a paradigm shift with the integration of Artificial Intelligence (AI). Predictive consumer insights enable tourism destinations to design targeted, personalized, and effective promotional strategies. This study explores the role of…

  7. Maritime Trade and its Impact on the Expansion of Global Business Networks

    Akilanayaki, M.

    2025Conference PaperConference PapersOpen access

    Maritime trade serves as the backbone of global commerce, enabling the transportation of over 80% of the world’s goods by volume across oceans. This paper investigates the role of maritime trade in expanding global…

  8. Women and AI Innovation: Unlocking Inclusive Growth and Economic Empowerment in India

    Akilanayaki, M.

    2025Conference PaperConference PapersOpen access

    Artificial Intelligence (AI) is reshaping economies and societies worldwide, presenting transformative opportunities in innovation, employment, and inclusive growth. In India, AI adoption is rapidly increasing across sectors such as healthcare, agriculture, education, and entrepreneurship.…

  9. Smart Inventions: Internet of Things (IoT) for Daily Life Innovations

    Jayapriya, P.

    2025Conference PaperConference PapersOpen access

    The inventions. Internet It of is a Things new (loT) helps to transforms daily life in to smart life by enabling smart life style. This paradigm that has changed the traditional way of living…

  10. Transforming the Startup Ecosystem with AI

    Anitha, P.; Harini, V.

    2025Conference PaperConference PapersOpen access

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