15 items

  1. Green Marketing 2.0: A Pathway to Sustainability

    Indira Priyadharshini, B.; Saranya, T.

    2026Conference PaperConference PapersOpen access

  2. Financial Reforms for Economic Independence of Women

    Indira Priyadharshini, B.; Saranya, T.

    2026Conference PaperConference PapersOpen access

  3. Digital Financial Inclusion, Fintech Adoption and their Impact on Women’s Economic Empowerment

    Indira Priyadharshini, B.

    2026Conference PaperConference PapersOpen access

  4. Tribal Women Empowerment Through Digital Financial Inclusion

    Indira Priyadharshini, B.

    2026Conference PaperConference PapersOpen access

  5. Digital Finance as a Catalyst for Green Investment

    Indira Priyadharshini, B.

    2026Conference PaperConference PapersOpen access

  6. FinTech Innovations and Financial Inclusion in India

    Indira Priyadharshini, B.

    2026Conference PaperConference PapersOpen access

  7. Post-GST Economic Changes in India: Sectoral Growth and Challenges for Small Businesses

    Prakalathan, A.; Indira Priyadharshini, B.

    2026Conference PaperConference PapersOpen access

  8. Empowering from the Shadows: women’s economic rise through informal work in India

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

    The informal economy in India serves as a critical pillar of livelihood for millions, especially women, who find in it both opportunity and autonomy in the absence of formal sector access. This paper examines…

  9. AI-Powered Sustainable Marketing and Consumer Analytics

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

    The convergence of artificial intelligence (AI), sustainability, and marketing analytics marks a paradigm shift in how businesses engage with environmentally-conscious consumers. As organizations face pressure to adopt sustainable practices, AI-driven technologies have emerged as…

  10. Gig Economy: Trends and Challenges

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

  11. Economic Transformation Through Artificial Intelligence

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

  12. Social Inclusion through Insurance

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

  13. Artificial Intelligence and Informal Sector Resilience: A Post-Pandemic Perspective

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

  14. Financial inclusion through digital platforms: a pathway to sustainable livelihoods for women domestic workers in Pollachi

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

  15. Women Led Enterprises: Challenges and Opportunities

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

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