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AI-Enabled Personalization for Inclusive and Lifelong Learning
AI-enabled personalization is transforming education by catering to diverse learner needs and fostering inclusive and lifelong learning. Using adaptive learning systems, intelligent tutoring, and learning analytics, AI customizes content, pace, and assessment to enhance…
A Study on Awareness Towards Artificial Intelligence (AI) Among College Students in Pollachi Taluk
AI is also playing a crucial role in enhancing accessibility in education. Students with disabilities, language barriers, or learning difficulties can benefit from AI-powered tools designed to provide support tailored to their specific needs.…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
Digital Market Dominance: Emerging Trends and Business Implications
The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…
A Study on Students satisfaction towards the ethical use of AI tools among College students
Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in learning, research, assignments, and academic activities. The ethical use of these tools is essential to maintain academic integrity,…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
Digital Market Dominance: Emerging Trends and Business Implications
The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…
A Study on Students satisfaction towards the ethical use of AI tools among College students
Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in learning, research, assignments, and academic activities. The ethical use of these tools is essential to maintain academic integrity,…
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
AI’s Impact on Entrepreneurship and Job Creation in India
Visalakshi, R.; Supriya, R.; Ashwin, A.
Artificial Intelligence (AI) has emerged as one of the most transformative technologies of the 21st century, profoundly reshaping the contours of entrepreneurship and job creation worldwide. In India, where a young demographic profile intersects…
AI in Risk Management and Fraud Detection
Artificial Intelligence (AI) is transforming the way organizations identify, assess, and mitigate risks, while also revolutionizing fraud detection. Traditional risk management models often struggle with the speed, scale, and complexity of modern threats. AI,…
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