| Abstract | Sustainable transportation, environmental protection, fuel cost savings, consumer awareness,
and E-bike adoption are increasingly important in today’s mobility landscape. In this context, the
present study examines the level of awareness towards E-bikes among users in Pollachi Taluk. The
study aims to analyze users’ awareness regarding E-bike features, battery performance, charging
infrastructure, government incentives, and environmental benefits, along with identifying factors
influencing purchase decisions. The research is based on both primary and secondary data. Primary
data were collected from 300 working women policyholders in Pollachi Statistical tools such as
Simple Percentage Analysis, Z-test, ANOVA, Ranking Test, Regression, and Correlation were used
for analysis. The findings indicate that awareness levels significantly differ based on age, educational
qualification, and annual income, while occupation, marital status, and type of family do not show
significant influence. The study concludes that enhancing awareness programs, strengthening
promotional strategies, and improving infrastructure facilities can further promote E-bike adoption in
Pollachi Taluk.
Keywords: E-Bikes, Consumer Awareness, Purchase Decision, Environmental Benefits, factors,
benefits, etc.
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