| Abstract | Healthcare services play a vital role in promoting the well-being and longevity of
individuals. With rapid advancements in medical science and the integration of digital
technologies, healthcare delivery has become more efficient and accessible. Modern
hospitals are equipped with advanced infrastructure and skilled professionals; however, the
effectiveness of these services largely depends on customer awareness and perception. In the
digital era, patients increasingly rely on social media, hospital websites, online reviews, and
word-of-mouth communication to obtain information about healthcare facilities and
services.Customer awareness enables individuals to make informed decisions regarding
treatment options and the selection of healthcare providers, while perception significantly
influences their level of trust, satisfaction, and loyalty. This study aims to assess the level of
customer awareness of healthcare services through digital platforms and to examine
customers’ perception in terms of quality, accessibility, reliability, and overall satisfaction.
The research is based on primary data collected through structured questionnaires, supported
by relevant secondary sources. The findings indicate a significant level of customer
awareness, particularly through social media and personal references such as friends and
family. The study highlights that understanding customer awareness and perception is
essential for healthcare institutions to enhance service quality, strengthen communication
strategies, and improve overall patient satisfaction and organizational performance.
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