COLLECTION – (Faculty Publications 2025-2026)
| Title | Smart Innovation: Leveraging Artificial Intelligence in the Startup Ecosystem |
|---|---|
| Author(s) | Dr.B.Rohini |
| File | NGM-IB.pdf |
| Abstract | The startup ecosystem is being transformed by artificial intelligence, which enables businesses to innovate faster, operate more intelligently, and scale globally. Startups frequently adopt AI as a fundamental business enabler from the outset, in contrast to traditional corporations, which incorporate AI incrementally. This integration transforms product development, customer engagement, decision-making, operations, and fundraising strategies. Artificial Intelligence is transforming the global startup ecosystem by accelerating innovation, reducing barriers to entry, and reshaping entrepreneurial strategies. AI tools are increasingly being used by startups, which are known for their adaptability and disruptive potential, to improve decision making, automate processes, and develop scalable business models. Through applications in product development, customer engagement, funding, operations, and market expansion, this paper examines how AI empowers startups through smart innovation. It also highlights challenges, ethical considerations, and future prospects in the AI-driven entrepreneurial landscape. |