| Abstract | The study was conducted in Coimbatore district with objective of assessing challenges
confronted by the dairy product exporters in Coimbatore district. India is the largest producer of
milk. For the Indian dairy industry, effort need to be directed to accelerating the pace of
application and adoption of modern technologies to improving productivity, and to reducing
costs of operations and ensure greater availability of milk and milk products. To attain this,
national development programs need to be tailed with state Governments programmes on animal
husbandry and dairying, poverty alleviation programmes, R&D strategies, agricultural
universities and other developmental agencies. Globalization remains a key force in driving
Indian economy and India’s dairy industries acknowledge the demands and preferences around
the world by consumers. Involvement of intermediaries; lack of bargaining power by the
producers and lack of infrastructure facilities for collection, storage, transportation and
processing are the major constraints which affects the prices received by producers in milk
marketing. The Indian dairy industry needs to focus simultaneously on the four-fold challenge of
quality, product development, infrastructure support development, and global marketing.
Government also have taken steps to encourage the dairy farmers to increase exports and by
promoting schemes and subsidy for strengthening the dairy sector industry.
Keywords: Globalization, Constraints, Challenges, Schemes and Subsidy.
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