| Abstract | This book chapter explores the transformative impact of Artificial Intelligence (AI) in ecommerce, focusing on personalized customer experiences and sustainable practices. It delves
into AI’s role in revolutionizing customer interactions, optimizing pricing strategies, and
enhancing supply chain management. Furthermore, it investigates the integration of AI-driven
analytics, machine learning algorithms, and ethical considerations in e-commerce operations.
Emphasizing sustainability, the chapter discusses eco-friendly practices, energy efficiency,
and the ethical implications of AI deployment. Challenges for the future of e-commerce
security are explored as the areas of reinforcement learning, federated learning, and utilizing
the block chain as the main directions for the future development in this field. The need to
emphasize ethical practice in artificial intelligence is demonstrated for the sustenance of
equity and open practices. Overall, it presents a comprehensive perspective on leveraging AI
to create customer-centric experiences while fostering sustainability in the digital
marketplace.
|
|---|
