COLLECTION – (Faculty Publications 2025-2026)
| Title | Impact of Digital Platforms and E-Commerce on Women-Led Enterprises |
|---|---|
| Author(s) | Dr.P.Archanaa |
| File | Archanaa-chapter3.pdf |
| Abstract | The rise of digital platforms and e-commerce has transformed business practices, offering new opportunities for women entrepreneurs to expand their enterprises. This study focuses on women-led enterprises and examines how digital platforms support business growth, market access, and customer engagement. A descriptive research design was adopted, and data was collected from 100 women entrepreneurs through a structured questionnaire. Percentage analysis, Chi-square test, and ranking method were used for analysis. The findings reveal that digital platforms enhance visibility, increase sales, and reduce operational barriers. However, challenges such as digital literacy, competition, and technological issues remain. The study suggests that providing training, financial support, and government initiatives can further empower women entrepreneurs to fully utilize digital platforms. |