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Tirupur is the knitwear cluster of India. This cluster is widely recognized as a “dynamic cluster” with necessary “vertical” depth, critical mass of enterprises as also appropriate factor conditions. The research was on exports manufacturing units based in Tirupur. The study was focused on T-Shirt manufacturing process as well as all other process which took place in fabric warehouse, spreading-cutting, sewing, quality and finishing department. This study was a survey research using qualitative and quantitative methods. The sample of the study is 131. A descriptive research plan and cluster sampling method were used. The questionnaire was used as primary information. Simple percentage analysis & chi-square statistical tools have been used to reach the study’s conclusions. The study suggested, existing business environment markets are turbulent and customer needs are fast changing. Therefore, companies should select for ways to add value for their customer by offering products or services just the way they want it.