| Abstract | The Government of India has rolled out several initiatives to promote the development and upliftment of rural
communities. These programs are designed to empower underprivileged rural youth by making them self
reliant and employable, as well as to help rural populations achieve self-sustainability through housing and
income generation opportunities. However, since these schemes are predominantly managed through banks
and financial institutions, the benefits tend to reach only those who are knowledgeable about banking and loan
processes or have access to bank personnel. The following are the objectives of the study. (i) to present the
various Tamilnadu Government Schemes of Rural India, (ii) to present the socio-economic profile of the
sample respondents, (iii) to study the level of awareness about the Tamilnadu government schemes and (iv) to
give suggestions to create more awareness about the Tamilnadu government scheme for rural India. Though
many schemes are available but still many people are not aware of these schemes available for them. So, an
attempt has been made to know the awareness of the Government Schemes available, the researchers had
taken 125 random sample respondents in the city of Coimbatore.
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