| Abstract | Sustainable innovation consists of making intentional alterations to an
organisation’s services, processes, and products to create long-term environmental and
social benefits while ensuring economic profits for the business. This kind of innovation
allows companies to invent and provide novel services or products that directly contribute
to achieving global sustainability. However, businesses can also innovate sustainably
while providing existing services or products when they integrate sustainable product
design into their processes. Process changes can happen in a multitude of areas, including
production, design, marketing, and human resources. Sustainable innovation
intentionally aims to further the climate agenda. It requires organizations to actively
embed issues like climate change and human rights into their innovation processes.
Businesses that engage in sustainable innovation go further than merely seeking profits.
They think of growth in the long term and about investing in people and technology for
the future
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