| Abstract | The convergence of artificial intelligence (AI), sustainability, and marketing analytics
marks a paradigm shift in how businesses engage with environmentally-conscious
consumers. As organizations face pressure to adopt sustainable practices, AI-driven
technologies have emerged as powerful tools to analyze consumer behavior, predict trends,
and implement data-informed strategies that align with sustainability goals. This paper
explores the role of AI in shaping sustainable marketing, delves into consumer analytics
powered by AI, and assesses how businesses can leverage these innovations for ethical,
transparent, and impactful marketing. The research draws from interdisciplinary sources,
integrating insights from AI, environmental studies, behavioral science, and marketing
literature.
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