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| Social Media and Influencer Marketing Trends | Dr.B.Indira Priyadharshini | Rathinam-social-11.pdf |
| Customers’ Attitude Towards AI Enabled Virtual Assistants Used in E-Commerce Portals | Rajagopalan S and Dr R Shiddharthy | RG-and-RS-PRJ-Article.pdf |
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| AI as Driver of Business Growth and Innovation | Dr.M.Shanmuga Priya | AI-AS-A-DRIVER-OF-BUSINESS-GROWTH-AND-INNOVATION.pdf |
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| v. Consumer Satisfaction towards Branded Instant Food Products(with Special Reference to Coimbatore District) | Dr. D. Saranya | Article-3.pdf |
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| AI in Digital Marketing and Consume Insight | Dr. D. Saranya | conference-proceding_compressed.pdf |
| Digital Inclusion and Compliance Burden Small Taxpayers | Dr.D.Saranya | CP4.pdf |
| Digital Payments and UPI: Shaping India's Role in the Global Fintech Ecosystem | Dr.N.Ponsabariraj | Dr.N.Ponsabariraj-Shankara-College.pdf |
| Goods and Services Tax: Prospects and Challenges | Dr.R.Ramya | Dr.R.Ramya-Proceedings-JANUARY-2026_.pdf |
| A study on Awareness and Satisfaction among Beneficiaries of Pradhan Mantri Jan Suraksha Schemes in Pollachi Taluk | Dr.S.Kaleeswari | Dr.S.Kaleeswari-A-study-on-Awareness-and-Satisfaction-among-Beneficiaries-of-Pradhan-Mantri-Jan-Suraksha-Schemes-in-Pollachi-Taluk.pdf |
