Blockchain-Based Crowdfunding: A Study on Initial Coin Offerings (ICOs) Vs. Traditional Funding
Blockchain technology brought rapid and revolutionary changes in the way how businesses accumulate capital, especially through Initial Coin Offerings (ICOs). The study examines the dynamics of blockchain-basedbased crowdfunding and evaluates its effectiveness compared to…
Implications of Adi Shankara With Reference to Bhagavad Gita for Ethical Practices in Society
This paper explores the profound implications of Adi Shankara's Advaita Vedanta, particularly in its interpretation of the Bhagavad Gita, for fostering ethical practices within society. Shankara's non-dualistic philosophy, emphasizing the ultimate oneness of the…
Factors Influencing Customers’ Adoption and Usage of UPI Apps, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Umamaheswari, M.
This study investigates the factors influencing customers’ adoption and usage of UPI (Unified Payments Interface) apps, with special reference to Pollachi Taluk. The primary objective is to understand how socio-economic variables and user perceptions…
Human Resource Management and AI-Driven Sustainability for Employee Retention
The idea of keeping a business going now goes beyond just caring for the earth. It also includes social and money matters, like keeping good workers. A lasting workforce stays engaged, does well, can…
Strengthening International Trade Relations Through Resource and Information Technology Exchange
The contemporary global economic landscape is characterized by increasing interdependence, driven by rapid advancements in technology and the growing complexity of supply chains. This article explores the critical role of resource and information technology…
Artificial Intelligence and Human Resource Performance Appraisal
Rajagopalan, S.; Shiddharthy, R.
The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) has significantly transformed performance appraisal practices. Traditional appraisal systems often suffer from subjectivity, bias, and time constraints, limiting their effectiveness in accurately measuring…
The Significance of Artficial Intelligence in Informal Sectors and its Influence on Social Economics and New Employment Opportunities
Shiddharthy, R.; Rajagopalan, S.
Artificial Intelligence (AI) is progressively becoming integral to modern retail, driving efficiency, personalization, and sustainability. By optimizing supply chains and demand forecasting, engagement while lowering costs. However, this innovation also transforms labor markets: routine…
Future Prospects of AI driven Human Resources Management
Rajagopalan, S.; Shiddharthy, R.
The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) is transforming the way organizations attract, retain, and manage talent. AI-driven HRM leverages advanced analytics, machine learning, and automation to enhance decision-making, streamline…
Application of Computing Technologies in the Re-Exploration of Indian Knowledge System for Enhancing Educational Quality
Rajagopalan, S.; Shiddharthy, R.
Indian Knowledge Systems (IKS) represent a comprehensive and time-tested body of indigenous wisdom developed in the Indian subcontinent across centuries. These systems encompass diverse fields such as education, philosophy, mathematics, astronomy, medicine, linguistics, ecology,…
Enhancing E-Commerce Performance, Operational Efficiency and Customer Experience through AI and ML
Shiddharthy, R.; Rajagopalan, S.
Artificial Intelligence (AI) and Machine Learning (ML) technologies are transforming the E-Commerce sector by streamlining supply chains, enhancing inventory management, and providing better customer experiences through personalized recommendations. Using real-time data and predictive algorithms,…
Customers’ Preference Towards Selected Millet Food Products, With Special Reference to Coimbatore District
Millets offer numerous advantages to both consumers and farmers, while also benefiting the environment. As more individuals become aware of their nutritional benefits, millets are gaining popularity among health-conscious consumers. These grains are rich…
Customers’ Attitude Towards AI Enabled Virtual Assistants Used in E-Commerce Portals
Rajagopalan, S.; Shiddharthy, R.
From intelligent chatbots and voice assistants to personalized product recommendations and fraud detection, AI enables e-commerce platforms to deliver seamless and efficient shopping experiences. The present study aimed to explore the customers’ attitude towards…
Cloud-Centric Business Transformation: An Empirical and Conceptual Analysis of SaaS-Driven Growth Models
Shiddharthy, R.; Rajagopalan, S.
The growing demand for digital innovation has increased the adoption of cloud computing and Software as a Service (SaaS) in modern businesses. Organizations are moving away from traditional IT systems and adopting cloud-based approaches…
Access of Rural People to Digital Financial Services and Government Initiatives to Strengthen Financial Inclusion
Rajagopalan, S.; Shiddharthy, R.
The rapid adoption of digital financial services has emerged as a key tool in promoting financial inclusion, particularly for rural populations in developing countries. Despite significant advancements in mobile technology and digital banking, rural…
Digital Governance as an Initiative for Managing and Developing the Indian Economy
Digital governance (DG) has emerged as the definitive framework for the structural transformation of the Indian economy in the 21st century. By integrating advanced Information and Communication Technologies (ICT) into the core of public…
AI as a Learning Tool for Gen Z Learners in Line with Educational Reforms
Rajagopalan, S.; Shiddharthy, R.
The integration of Artificial Intelligence (AI) into education offers a transformative opportunity to enhance learning experiences for Generation Z (Gen Z) learners. This demographic, born into a digital age, is uniquely positioned to benefit…
Customers’ Experience Towards Cash Versus Cashless Transactions in Retail Outlets of Pollachi Taluk
Rajagopalan, S.; Bhoomathi, A.
The retail landscape in Pollachi Taluk is witnessing a significant transformation as traditional cash-based transactions intersect with rapidly evolving digital payment systems. This study explores customers' experiences and preferences toward cash versus cashless transaction…
A Study on Cosumer Perception and Preferences Towards Electric Vehicles, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Dinesh Balaji, M.
The global automotive industry is currently navigating a significant transition toward sustainable mobility, driven by environmental concerns and the rising costs of conventional fuels. This study examines consumer perception and preferences toward electric vehicles…
Understanding the Effectiveness of Mobile Banking Services Among the Users in Pollachi Taluk
The digital banking landscape in Pollachi Taluk has undergone a significant transformation, driven by the proliferation of smartphones and government initiatives for financial inclusion. This study examines the effectiveness of mobile banking services by…
Customers’ Choice of E-Commerce Platforms Over Traditional Retail Shops, With Special Reference to Pollachi Taluk
Rajagopalan, S.; Vaitheeswari, M.
The retail landscape in Pollachi Taluk is witnessing a transformative shift as consumers increasingly transition from conventional brick-and-mortar stores to digital marketplaces. This study examines the factors influencing customers' choice of e-commerce platforms over…
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