A Study on Cosumer Perception and Preferences Towards Electric Vehicles, With Special Reference to Pollachi Taluk

Abstract

The global automotive industry is currently navigating a significant transition toward sustainable mobility, driven by environmental concerns and the rising costs of conventional fuels. This study examines consumer perception and preferences toward electric vehicles (EVs), with a focused analysis on respondents in the Pollachi Taluk region. Utilizing a convenient sampling method, primary data was collected from 150 respondents to evaluate the impact of socio-economic factors on EV adoption. The findings reveal a demographic profile predominantly composed of young, educated females (53.3%) in the 21–30 age group, mostly employed in the private sector with a middle-income background. Statistical analysis through Chi-square testing indicates a significant association between age and perception levels, as well as between monthly income and vehicle preference. While a majority of respondents (54%) express a general openness to adoption, core functional barriers such as charging infrastructure, battery life, and high initial costs remain primary concerns. “Safe to use” emerged as the most critical priority for users, followed by technical reliability. The study highlights that government incentives are the strongest motivator for future purchases. To accelerate large-scale adoption, the research suggests strengthening charging infrastructure, enhancing digital awareness campaigns, and implementing more accessible financing options to convert growing consumer interest into long-term market confidence.