Digital Transformation of Consumer Markets: Opportunities and Structural Risks in E-Commerce and D2C Ecosystems
Digital technology's expansion has drastically altered consumer markets globally. E-commerce and Direct-to-Consumer (D2C) are now major disruptors in how goods are made, sold, marketed, and engaged with consumers. In India, rapid growth in digital…
A Novel Collaborative Edge-Computing Framework for Intelligent Resource Management in IoT-Enabled Smart Cities
The rapid proliferation of Internet of Things (IoT) devices in smart cities has generated unprecedented volumes of heterogeneous data requiring real-time processing, low latency, and efficient resource utilization. Traditional cloud-centric architectures often suffer from…
Harnessing Emerging Technologies for Sustainable Growth, Security and Global Competitiveness
As emerging technologies, including artificial intelligence (AI), blockchain, the internet of things (IoT), cloud computing, quantum computing, 5G networks, and cybersecurity solutions, continue to advance at a rapid pace, they are transforming both the…
Challenges in Data Governance, Privacy, and Digital Sovereignty
Data Governance, Privacy, and Digital Sovereignty have become essential components of the digital era. Effective data governance ensures the proper collection, management, security, and utilization of data while maintaining transparency and accountability. Privacy focuses…
A Study on Financial Inclusion and Insurance Awareness under Pradhan Mantri Jan Suraksha Schemes in Pollachi Taluk
The Pradhan Mantri Jan Suraksha Schemes were introduced by the Government of India to promote financial security and social protection among economically vulnerable sections of society. These schemes include Pradhan Mantri Suraksha Bima Yojana…
A Study on Awareness and Satisfaction Among Beneficiaries of Pradhan Mantri Jan Suraksha Schemes in Pollachi Taluk
This study examines the level of financial inclusion and insurance awareness among beneficiaries of Pradhan Mantri Jan Suraksha Schemes in Pollachi Taluk. It focuses on understanding how awareness influences beneficiary satisfaction and evaluates the…
A Study on Beneficiaries’ Satisfaction towards Pradhan Mantri Jan Suraksha Schemes In Pollachi Taluk
The Pradhan Mantri Jan Suraksha Schemes were introduced by the Government of India to promote financial security among economically weaker sections through affordable insurance and pension benefits. This study focuses on evaluating the level…
A Study on Beneficiaries’ Perception of Jan Suraksha Schemes in Pollachi Taluk
Financial inclusion and social security are essential for achieving inclusive economic development in India, particularly among economically vulnerable populations. To address these challenges, the Government of India introduced the Jan Suraksha Schemes, which aim…
A Study on Financial Security among Beneficiaries of Jan Suraksha Schemes in Pollachi Taluk
Financial security is a crucial component of socio-economic development, especially among rural populations. The Government of India has introduced various Jan Suraksha Schemes such as Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan…
A Study on Service Delivery and Beneficiary Experience in Jan Suraksha Schemes in Pollachi Taluk
This study examines service delivery and beneficiary experience in Pradhan Mantri Jan Suraksha Schemes in Pollachi Taluk. The main objective is to understand how beneficiaries experience different aspects of the schemes, such as enrolment…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
Strengthening Inclusive Growth through Digital Governance: Evaluating GST Reforms and Fiscal Federalism in Tamil Nadu
Digital governance has emerged as a critical instrument for promoting transparency, efficiency, and inclusiveness in public financial management. In India, the implementation of the Goods and Services Tax (GST) marked a transformative shift toward…
Digital Market Dominance: Emerging Trends and Business Implications
The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…
FinTech Innovation and Financial Inclusion in the Gig Economy: Theoretical Study of GIG Workers in Coimbatore District
This study examines how fintech innovation shapes financial inclusion among gig workers in Coimbatore District, an expanding urban labour market characterized by platform-based work, irregular earnings, and limited access to financial services. Gig workers…
Digital Tourism Strategies for Destination Development and Promotion in Tamil Nadu
Chidambara Selvi, S.; Sahana, K.; Swathi, P.
The rapid advancement of digital technologies has significantly transformed the tourism industry by reshaping the way destinations are promoted, accessed, and experienced. Digital tourism utilizes platforms such as social media, mobile applications, and online…
A study on Students Attitude and Perceptions towards the Ethical Use of AI
Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in academic activities such as assignments, research, content writing, and exam preparation. This study aims to examine the attitudes…
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