Adoption of Generative AI Tools in Marketing and Customer Engagement: A Study on Indian Businesses
The rapid advancement of Generative Artificial Intelligence (GenAI) has significantly transformed marketing and customer engagement practices across businesses worldwide. In the Indian context, increasing digitalization, expanding e-commerce, and supportive government initiatives have accelerated the…
Perception About E-Bike Users in Coimbatore District
Sudha, P.; Sathiya Bama, M. V.
Sustainable transportation, environmental protection, fuel cost savings, consumer awareness, and E-bike adoption are increasingly important in today’s mobility landscape. In this context, the present study examines the level of awareness towards E-bikes among users…
A Study on the Relationship Between Consumer Perception and Willingness to Pay for Organic Products
The growing awareness of health and environmental sustainability has significantly increased the demand for organic products. This study examines the relationship between consumer perception and their willingness to pay (WTP) for organic products. It…
Challenges Faced by Tribal Women in Food and Nutritional Security -With Special Reference to Pollachi Taluk
Food and nutritional security is a fundamental human right and a prerequisite for achieving sustainable development. In India, tribal populations face unique challenges regarding food access and nutrition due to their socio-economic conditions. This…
Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style
Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…
Substantially Reducing Waste Generation Through Prevention, Reduction, Recycling and Reuse
Rapid industrialization, urbanization, and changing consumption patterns have led to a dramatic increase in waste generation across the globe. From household garbage and food waste to industrial by-products, plastic pollution and electronic waste, the…
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