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  1. Employment Generation and Structural Transformation of Other States

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    Employment generation and structural transformation are key indicators of economic development in a state economy. Structural transformation refers to the shift of economic activities from traditional sectors such as agriculture to more productive sectors…

  2. Impact of GST on Women-Led and Social Enterprises

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    The introduction of the Goods and Services Tax (GST) in July 2017 marked a significant transformation in India’s indirect taxation system by integrating various central and state taxes into a unified tax framework. This…

  3. Impact of Pradhan Mantri Fasal Bima Yojana (PMFBY) Among Farmers

    Gomathi Devi, P.

    2026Journal ArticleJournal ArticlesOpen access

    Agriculture is the most substantial source of income for both central and state governments. Almost half of the population of India indulged in agriculture. The agriculture sector holds an important place in the Indian…

  4. Usage Patterns and Perceptions of Artificial Intelligence Tools Among Undergraduate Students

    Gomathi Devi, P.

    2026Journal ArticleJournal ArticlesOpen access

    Artificial Intelligence (AI) has rapidly transformed the education sector by providing innovative tools that enhance learning, research, and academic productivity. Among undergraduate students, AI tools such as chatbots, writing assistants, research platforms, and coding…

  5. Learning Python

    Angayarkanni, G.; Rajasenathipathi, M.

    2026Book ChapterBooks & Book ChaptersOpen access

  6. Social Media and Influencer Marketing Trends

    Indira Priyadharshini, B.

    2026Book ChapterBooks & Book ChaptersOpen access

  7. Blockchain-Based Crowdfunding: A Study on Initial Coin Offerings (ICOs) Vs. Traditional Funding

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    Blockchain technology brought rapid and revolutionary changes in the way how businesses accumulate capital, especially through Initial Coin Offerings (ICOs). The study examines the dynamics of blockchain-basedbased crowdfunding and evaluates its effectiveness compared to…

  8. Implications of Adi Shankara With Reference to Bhagavad Gita for Ethical Practices in Society

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    This paper explores the profound implications of Adi Shankara's Advaita Vedanta, particularly in its interpretation of the Bhagavad Gita, for fostering ethical practices within society. Shankara's non-dualistic philosophy, emphasizing the ultimate oneness of the…

  9. Factors Influencing Customers’ Adoption and Usage of UPI Apps, With Special Reference to Pollachi Taluk

    Rajagopalan, S.; Umamaheswari, M.

    2026Journal ArticleJournal ArticlesOpen access

    This study investigates the factors influencing customers’ adoption and usage of UPI (Unified Payments Interface) apps, with special reference to Pollachi Taluk. The primary objective is to understand how socio-economic variables and user perceptions…

  10. Human Resource Management and AI-Driven Sustainability for Employee Retention

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    The idea of keeping a business going now goes beyond just caring for the earth. It also includes social and money matters, like keeping good workers. A lasting workforce stays engaged, does well, can…

  11. Strengthening International Trade Relations Through Resource and Information Technology Exchange

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    The contemporary global economic landscape is characterized by increasing interdependence, driven by rapid advancements in technology and the growing complexity of supply chains. This article explores the critical role of resource and information technology…

  12. Artificial Intelligence and Human Resource Performance Appraisal

    Rajagopalan, S.; Shiddharthy, R.

    2026Conference PaperConference PapersOpen access

    The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) has significantly transformed performance appraisal practices. Traditional appraisal systems often suffer from subjectivity, bias, and time constraints, limiting their effectiveness in accurately measuring…

  13. The Significance of Artficial Intelligence in Informal Sectors and its Influence on Social Economics and New Employment Opportunities

    Shiddharthy, R.; Rajagopalan, S.

    2026Conference PaperConference PapersOpen access

    Artificial Intelligence (AI) is progressively becoming integral to modern retail, driving efficiency, personalization, and sustainability. By optimizing supply chains and demand forecasting, engagement while lowering costs. However, this innovation also transforms labor markets: routine…

  14. Future Prospects of AI driven Human Resources Management

    Rajagopalan, S.; Shiddharthy, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) is transforming the way organizations attract, retain, and manage talent. AI-driven HRM leverages advanced analytics, machine learning, and automation to enhance decision-making, streamline…

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