2 items

  1. Customers’ Choice of E-Commerce Platforms Over Traditional Retail Shops, With Special Reference to Pollachi Taluk

    Rajagopalan, S.; Vaitheeswari, M.

    2026Book ChapterBooks & Book ChaptersOpen access

    The retail landscape in Pollachi Taluk is witnessing a transformative shift as consumers increasingly transition from conventional brick-and-mortar stores to digital marketplaces. This study examines the factors influencing customers' choice of e-commerce platforms over…

  2. Infrastructure and the Digital Economy: Catalysts for Enhanced India-Malaysia Economic Relations in the 21st Century

    Jayanthi, P.; Swathika, M.; Vaitheeswari, M.

    2025Conference PaperConference PapersOpen access

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