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1. 

   Leadership lesson Measures from bhagavath Geetha

   Indira Priyadharshini, B.

   2025Journal ArticleJournal ArticlesOpen access

2. 

   Empowering from the Shadows: women’s economic rise through informal work in India

   Indira Priyadharshini, B.

   2025Conference PaperConference PapersOpen access

   The informal economy in India serves as a critical pillar of livelihood for millions, especially women, who find in it both opportunity and autonomy in the absence of formal sector access. This paper examines…

3. 

   AI-Powered Sustainable Marketing and Consumer Analytics

   Indira Priyadharshini, B.

   2025Conference PaperConference PapersOpen access

   The convergence of artificial intelligence (AI), sustainability, and marketing analytics marks a paradigm shift in how businesses engage with environmentally-conscious consumers. As organizations face pressure to adopt sustainable practices, AI-driven technologies have emerged as…

4. 

   Strengthening Ties: A Comprehensive Study of Economic Relations Between Malaysia and India

   Indira Priyadharshini, B.

   2025Book ChapterBooks & Book ChaptersOpen access

5. 

   Gig Economy: Trends and Challenges

   Indira Priyadharshini, B.

   2025Conference PaperConference PapersOpen access

6. 

   Economic Transformation Through Artificial Intelligence

   Indira Priyadharshini, B.

   2025Conference PaperConference PapersOpen access

7. 

   Boons of Digital Financial Inclusion of Unorganised Sectors in India

   Saranya, T.; Indira Priyadharshini, B.

   2025Book ChapterBooks & Book ChaptersOpen access

8. 

   Industry–Academia Partnerships: Aligning Research with Real-World Practice

   Indira Priyadharshini, B.

   2025Book ChapterBooks & Book ChaptersOpen access

9. 

   Social Inclusion through Insurance

   Indira Priyadharshini, B.

   2025Conference PaperConference PapersOpen access

10. 

    Artificial Intelligence and Informal Sector Resilience: A Post-Pandemic Perspective

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

11. 

    Financial inclusion through digital platforms: a pathway to sustainable livelihoods for women domestic workers in Pollachi

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

12. 

    AI Marketing: Revolutionizing Consumer Engagement, Branding, and Business Growth

    Ramya, R.; Indira Priyadharshini, B.

    2025Journal ArticleJournal ArticlesOpen access

13. 

    Exploring the Impact of Direct Benefit Transfer (DBT) in Tamil Nadu: A Socio-Economic Perspective

    Indira Priyadharshini, B.; Ramya, R.

    2025Journal ArticleJournal ArticlesOpen access

    The introduction of Direct Benefit Transfer (DBT) in India marked a significant shift in the country's welfare delivery system. DBT aims to streamline the disbursement of government subsidies directly to the beneficiaries, bypassing intermediaries…

14. 

    Evaluating the Impact of Direct Benefit Transfer on Poverty Reduction in Rural India

    Indira Priyadharshini, B.

    2025Book ChapterBooks & Book ChaptersOpen access

15. 

    Women Led Enterprises: Challenges and Opportunities

    Indira Priyadharshini, B.

    2025Conference PaperConference PapersOpen access

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