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1. 

   A Study on Criteria for Product Selection and Recalling Potential of Tv Commercials with Specific Reference to Consumer Non-Durables (Tooth Paste, Shampoo, Bath Soap, Talcum Powder)

   Vidwakalyani, R.; Anu Shruthi, P.

   Journal ArticleJournal ArticlesOpen access

2. 

   Reading Habit in Digital Era – A Study with Specific Reference to College Students of Pollachi Taluk, Tamilnadu

   Ramya, R.; Indirapriyadharshini, B.; Kiruthika, T.; Giri, N. and others

   Journal ArticleJournal ArticlesOpen access

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