Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Eco-Friendly and Energy-Efficient Computing for Sustainable Development
The concept of green and energy-efficient computing has become an essential strategy for tackling the environmental and economic issues that arise from the rapid expansion of information technology. The growing reliance on computers, data…
Impact of GST on Online Sellers and Marketplace Platforms
TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Strategic Trends Defining the Future of Social Media and Influencer Marketing Thought-Leadership Style
Social media and influencer marketing have evolved from being experimental communication tools to becoming strategically important elements of modern marketing ecosystems. The rapid progress in digital platforms, artificial intelligence, and data analytics—along with changing…
AI and Geopolitical Competition: A Realist Perspective
The rapid advancement of Artificial Intelligence (AI) is reshaping the foundations of global politics and international competition. AI is no longer viewed solely as a technological innovation; it has become a critical component of…
Strengthening Inclusive Growth through Digital Governance: Evaluating GST Reforms and Fiscal Federalism in Tamil Nadu
Digital governance has emerged as a critical instrument for promoting transparency, efficiency, and inclusiveness in public financial management. In India, the implementation of the Goods and Services Tax (GST) marked a transformative shift toward…
Digital Market Dominance: Emerging Trends and Business Implications
The rapid advancement of digital technologies has fundamentally transformed the competitive landscape of global markets, enabling firms to achieve unprecedented levels of market dominance through innovation, data-driven decision-making, and platform-based business models. Digital market…
A Study on Students satisfaction towards the ethical use of AI tools among College students
Artificial Intelligence (AI) tools have become an important part of higher education by supporting students in learning, research, assignments, and academic activities. The ethical use of these tools is essential to maintain academic integrity,…
Eco-Friendly and Energy-Efficient Computing for Sustainable Development
The concept of green and energy-efficient computing has become an essential strategy for tackling the environmental and economic issues that arise from the rapid expansion of information technology. The growing reliance on computers, data…
Impact of GST on Online Sellers and Marketplace Platforms
TheimplementationoftheGoodsandServicesTax(GST)hasprofoundlytransformed the operationsofonlinemarketplacesinIndia.Thesedigitalplatformsfacilitateinteractions betweenbuyersandsellersfortheexchangeofgoodsandservicesovertheinternet,withnotable examplesincludingAmazon,Flipkart,andMeesho.TheintroductionofGSTestablisheda uniform indirecttaxsystemthatreplacedamyriadoftaxes,includingVAT,servicetax,and exciseduty,therebystreamliningthetaxationprocessfore-commerceenterprises.TheGST frameworkmandatesregistrationfore-commercesellersandincorporatestheTaxCollectedat Source(TCS)mechanismfore-commerceoperators.Theseinitiativesenhancetaxcompliance, promote transparencyinonlinetransactions,andfacilitateimprovedoversightofdigitalbusiness activities.Insummary,GSThassignificantlycontributedtotheregulationofonline marketplaceswhilefosteringthegrowthofIndia'sdigitaleconomy.
Artificial Intelligence and Digital Dominance: Shaping the Future World Order
Artificial Intelligence (AI) has emerged as the defining technological force shaping India's digital economy in the mid-2020s, layering onto a decade of Digital Public Infrastructure (DPI) investment - Aadhaar, the Unified Payments Interface (UPI),…
Artificial Intelligence in Human Resource Management: Transforming Talent Acquisition, Employee Engagement, and Performance Management
Visalakshi, R.; Sahana, K.; Swathi, P.; Boopathi, D. and others
Artificial intelligence has moved from a peripheral experiment to a structural feature of human resource management. This chapter examines how AI is reshaping three interlocking pillars of the HR function: talent acquisition, employee engagement,…
Ethical Behaviour and Emerging Marketing Technologies: An Empirical Study among College Students in Pollachi
Chidambara Selvi, S.; Antony, G.; Deepak, S. K.; Santhosh, N. and others
The rapid emergence of artificial intelligence, social media marketing, personalized advertising, influencer marketing, chat bots, recommendation systems, and data-driven marketing has transformed the contemporary marketing environment. While these technologies provide significant benefits to consumers…
Bhagavad-Gita and Its Influence of the Overall Development of Man in India
This research paper examines the influence of the Bhagavad-Gita’s principles on the holistic development of adults across diverse age groups. As a timeless scripture and philosophical masterpiece, the Bhagavad-Gita provides profound insights into the…
Digital Education and Indian Philosophical Ethics: Bridging Technology With Human Values
The rapid acceleration of digital education in India—particularly after the COVID-19 pandemic—has dramatically reshaped the educational ecosystem. While technology has enabled increased access to content, personalized learning, and efficiency, it has also ushered in…
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