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246 items

  1. Employment Generation and Structural Transformation of Other States

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    Employment generation and structural transformation are key indicators of economic development in a state economy. Structural transformation refers to the shift of economic activities from traditional sectors such as agriculture to more productive sectors…

  2. Impact of GST on Women-Led and Social Enterprises

    Gomathi Devi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

    The introduction of the Goods and Services Tax (GST) in July 2017 marked a significant transformation in India’s indirect taxation system by integrating various central and state taxes into a unified tax framework. This…

  3. Learning Python

    Angayarkanni, G.; Rajasenathipathi, M.

    2026Book ChapterBooks & Book ChaptersOpen access

  4. Social Media and Influencer Marketing Trends

    Indira Priyadharshini, B.

    2026Book ChapterBooks & Book ChaptersOpen access

  5. Blockchain-Based Crowdfunding: A Study on Initial Coin Offerings (ICOs) Vs. Traditional Funding

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    Blockchain technology brought rapid and revolutionary changes in the way how businesses accumulate capital, especially through Initial Coin Offerings (ICOs). The study examines the dynamics of blockchain-basedbased crowdfunding and evaluates its effectiveness compared to…

  6. Implications of Adi Shankara With Reference to Bhagavad Gita for Ethical Practices in Society

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    This paper explores the profound implications of Adi Shankara's Advaita Vedanta, particularly in its interpretation of the Bhagavad Gita, for fostering ethical practices within society. Shankara's non-dualistic philosophy, emphasizing the ultimate oneness of the…

  7. Human Resource Management and AI-Driven Sustainability for Employee Retention

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    The idea of keeping a business going now goes beyond just caring for the earth. It also includes social and money matters, like keeping good workers. A lasting workforce stays engaged, does well, can…

  8. Strengthening International Trade Relations Through Resource and Information Technology Exchange

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    The contemporary global economic landscape is characterized by increasing interdependence, driven by rapid advancements in technology and the growing complexity of supply chains. This article explores the critical role of resource and information technology…

  9. Future Prospects of AI driven Human Resources Management

    Rajagopalan, S.; Shiddharthy, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) is transforming the way organizations attract, retain, and manage talent. AI-driven HRM leverages advanced analytics, machine learning, and automation to enhance decision-making, streamline…

  10. Access of Rural People to Digital Financial Services and Government Initiatives to Strengthen Financial Inclusion

    Rajagopalan, S.; Shiddharthy, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    The rapid adoption of digital financial services has emerged as a key tool in promoting financial inclusion, particularly for rural populations in developing countries. Despite significant advancements in mobile technology and digital banking, rural…

  11. Digital Governance as an Initiative for Managing and Developing the Indian Economy

    Rajagopalan, S.

    2026Book ChapterBooks & Book ChaptersOpen access

    Digital governance (DG) has emerged as the definitive framework for the structural transformation of the Indian economy in the 21st century. By integrating advanced Information and Communication Technologies (ICT) into the core of public…

  12. AI as a Learning Tool for Gen Z Learners in Line with Educational Reforms

    Rajagopalan, S.; Shiddharthy, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    The integration of Artificial Intelligence (AI) into education offers a transformative opportunity to enhance learning experiences for Generation Z (Gen Z) learners. This demographic, born into a digital age, is uniquely positioned to benefit…

  13. Customers’ Choice of E-Commerce Platforms Over Traditional Retail Shops, With Special Reference to Pollachi Taluk

    Rajagopalan, S.; Vaitheeswari, M.

    2026Book ChapterBooks & Book ChaptersOpen access

    The retail landscape in Pollachi Taluk is witnessing a transformative shift as consumers increasingly transition from conventional brick-and-mortar stores to digital marketplaces. This study examines the factors influencing customers' choice of e-commerce platforms over…

  14. A Hybrid Intelligent Optimization Framework for Multicropping Systems Using Genetic Algorithm, Deep Learning, and Particle Swarm Optimization

    Nandhakumar, R.

    2026Book ChapterBooks & Book ChaptersOpen access

    Multicropping optimization is a complex and multi-objective problem that involves selecting optimal crop combinations to maximize yield and profit while minimizing resource usage. This paper proposes a hybrid intelligent optimization framework integrating Genetic Algorithm…

  15. Social Media Influencers as Digital Entrepreneurs

    Jayanthi, P.

    2026Book ChapterBooks & Book ChaptersOpen access

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