A Study on the Impact of Income Levels on the Satisfaction of Sukanya Samriddhi Account Holders

Abstract

The Sukanya Samriddhi Account (SSA) is a flagship savings scheme introduced by the Government of India to support the education and future welfare of girl children. This study focuses on understanding whether income level significantly affects the satisfaction of SSA account holders in the rural region of Pollachi Taluk. A structured questionnaire was framed to 290 respondents, categorized into four income groups. One-way Analysis of Variance (ANOVA) was employed to compare satisfaction levels across these income groups. The analysis revealed no statistically significant difference in satisfaction scores (F(3, 286) = 1.984, p = 0.116). The Levene’s test supported the assumption of homogeneity of variance (p = 0.759), making ANOVA results valid. Post-hoc Tukey HSD tests indicated that Group 4 (lowest income) had slightly lower satisfaction, but the difference was not statistically meaningful. These findings suggest that the SSA scheme is uniformly accepted across income levels and that factors other than income such as service quality, awareness, and access to information may play a more prominent role in determining user satisfaction.