Subject
sentiment analysis
Marketing 5.0: AI-Enabled Consumer Engagement and Brand Management
Visalakshi, R.; Chidambara Selvi, S.
Marketing has undergone a significant transformation, evolving from product-centric approaches to holistic consumer-centered ecosystems enhanced by digital technologies. Marketing 5.0 represents the intersection of human-centric values and advanced artificial intelligence (AI), enabling organizations to…
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